Wanting to make the move to a more self publishing type model, but not ready to let go of some of the perks of the traditional publishing way? The good news for you is the Hybrid publishing model. It’s the best of both worlds, perfect for that middle ground you’re looking for.


I remember being at a writers conference a little under a year ago, and there were authors there from all over. BookRally had set up a booth, letting authors know there were other options out there besides just traditional publishing.


What’s crazy is how many authors passed right by without even checking out who we were. People are so sold on the idea of what a traditional publisher is that they haven’t even considered other options. For many authors traditional publishing is that one last basket they have put all their eggs in, hoping to finally “make it”.


Those that did end up stopping and chatting with us either had decided that self publishing wasn’t their “thing”or thought that it would be too much work.


Often people have never heard that you can have the best of both worlds. A great combination of self publishing and traditional publishing. This is what the industry calls Hybrid Publishing!

Hybrid publishing: A different kind of Publishing

Hybrid Publishing is a fairly new concept, but it is a great option for any author- whether you’re a New York Times Bestseller or a first time author. This is great if you want to pull from both sides of the spectrum. You like some parts of self publishing, and some parts of the traditional model, hence the “Hybrid” name. But what does this Hybrid model look like?

It’s hard to have a blanket statement for that question because it can look different for each author depending on where they are at on the spectrum. Some might lean more on the self publishing side, and some the traditional side. You get to decide what you want and take the things from each model that suits you best.

You might be thinking, “ but won’t a traditional publisher not want me if I try this”. The answer to that is no. Often times authors will get picked up by a traditional publisher after building their platform and going through a Hybrid model. The question then would be, “ Do I want a traditional publisher after i’ve done all this work to build my own thing.” And that is up to you, some will say yes and some will say no.

So what does Hybrid Publishing look like for you?

As stated earlier it is a little different for each person, but below are a few examples of different types of authors and how they used BookRally for Hybrid Publishing.

Seasoned Author:

Option 1: This author has been around the block a time or two. They are well versed with the traditional model but intrigued by the idea of self-publishing. This author is successful in self publishing and from there will continue to do both; self publish some novels, and traditionally publish some novels.

Option 2: This author has had a traditional publisher for a while, but is tired of giving up most of their profits in royalties. They would like to try their hand at self publishing but still want help getting the book put together. BookRally offers all of the basic services of a traditional publisher; type-set, cover design, editing, etc. So this author went through BookRally to have their book created, but then kept all of their own royalties.

Up and Comer:

This author has been self-publishing for a while and has done pretty well for themselves. They have built an established platform and since then have been acquired by an agent or publisher. This person signs a contract with a traditional publisher after self publishing on their own elsewhere.

1st time Author:

This author has just started their writing journey. They didn’t even try to get a traditional publisher because it’s not what they’re looking for. They came to BookRally because they wanted help creating their book. We hooked them up with our in house type-setters, cover-designers, editors, and even print and shipped their books to their readers doorsteps.


This person understands the value of time and money. They have worked hard to become who they are. They know how to wheel and deal and they want the most bang for their buck. They could go to a traditional publisher, but they don’t like the royalty breakdown their getting. So they decided to use a Hybrid publishing model where they attract readers using their tribe, but then use someone else to help them create their book.
There are a myriad of other possibilities to use Hybrid Publishing. Hybrid publishing truly is the new face of the publishing industry.